{"id":6075,"date":"2025-10-31T09:00:50","date_gmt":"2025-10-31T08:00:50","guid":{"rendered":"https:\/\/stylux.net\/home\/?p=6075"},"modified":"2025-10-16T11:54:20","modified_gmt":"2025-10-16T09:54:20","slug":"eupho%d1%8fia-art-is-in-the-air","status":"publish","type":"post","link":"https:\/\/stylux.net\/home\/eupho%d1%8fia-art-is-in-the-air\/","title":{"rendered":"EUPHO\u042fIA \u2013 ART IS IN THE AIR: L\u2019ESPERIENZA DELL&#8217;ARIA"},"content":{"rendered":"<h3 style=\"font-weight: 400;\">NUOVA TAPPA MILANESE DEL BALLOON MUSEUM, CHE CON \u201cEUPHO\u042fIA \u2013 ART IS IN THE AIR\u201d CELEBRA LA LEGGEREZZA COME FORMA ESPRESSIVA E L\u2019ARIA COME MATERIA CREATIVA. LA MOSTRA SAR\u00c0 APERTA FINO AL 22 FEBBRAIO 2026<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #ff00ff;\"><em>di Tommaso Cravosio<\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6076 alignleft\" src=\"https:\/\/stylux.net\/wp-content\/uploads\/2025\/10\/BALLOON-MUSEUM_10-AGOSTO_BY_HYPERSTUDIO_4-300x200.jpg\" alt=\"EUPHO\u042fIA\" width=\"300\" height=\"200\" \/>Nel cuore della trasformazione urbana milanese, l\u2019Area MilanoSesto si apre all\u2019arte contemporanea con una nuova tappa del Balloon Museum: <strong><span style=\"color: #ff00ff;\"><em>EUPHO\u042fIA \u2013 Art is in the Air<\/em>,<\/span><\/strong> un\u2019esperienza immersiva che celebra la leggerezza come forma espressiva e l\u2019aria come materia creativa. Dopo aver incantato oltre 7 milioni di visitatori in citt\u00e0 come New York, Parigi, Singapore e Miami, la mostra si \u00e8 appena aperta e sar\u00e0 visitabile fino al 22 febbraio 2026, portando a Milano un viaggio sensoriale tra le visioni di sedici artisti e collettivi internazionali. Concepita da Lux Entertainment e curata da Valentino Catrical\u00e0, EUPHO\u042fIA non \u00e8 una semplice esposizione: \u00e8 un ecosistema narrativo che trasforma lo spazio in un ambiente dinamico e partecipativo. In oltre 5000 mq, le opere dialogano con il pubblico, generando meraviglia, riflessione e condivisione. L\u2019inflatable art diventa qui linguaggio poetico e monumentale, capace di esplorare i confini tra estetica, tecnologia e interazione. \u201c<em>Dopo tre anni torniamo a Milano con una mostra che raccoglie l\u2019energia delle tappe internazionali del Balloon Museum<\/em>\u201d, racconta Roberto Fantauzzi, founder di Lux Entertainment. \u201c<em>EUPHO\u042fIA propone un nuovo modo di vivere l\u2019arte, dove l\u2019incontro tra opere<\/em> <em>e visitatori genera esperienze condivise e trasformative<\/em>.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6077\" src=\"https:\/\/stylux.net\/wp-content\/uploads\/2025\/10\/BALLOON-MUSEUM_FOLLOW-ME-I-THINK-I-KNOW-THE-WAY_BY_CAMILLE-WALALA-300x200.jpg\" alt=\"EUPHO\u042fIA\" width=\"300\" height=\"200\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6079\" src=\"https:\/\/stylux.net\/wp-content\/uploads\/2025\/10\/BALLOON-MUSEUM_HYPERSTELLAR_HYPERSTUDIO_QUIET-ENSEMBLE_ROMAN-HILL_4-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p><span style=\"color: #ff00ff;\"><em>Tra gli artisti in mostra<\/em><\/span>, spiccano il francese Philippe Parreno, noto per il suo approccio fluido allo spazio espositivo, e il duo A.A.Murakami, che intreccia natura e tecnologia in installazioni effimere e contemplative. Il collettivo italiano Hyperstudio, insieme a Quiet Ensemble, Roman Hill e Mauro Pace, costruisce universi visivi dove luce, colore e prospettive insolite generano paesaggi immaginari. Martin Creed, Camile Walala, Cyril Lancelin, Ryan Gander, Motorefisico, Alex Schweder, Karina Smigla-Bobinski, SPY, Nils V\u00f6lker e Sun Yitian completano il percorso con opere che riflettono sul potenziale creativo di materiali semplici, trasformandoli in esperienze condivise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6078 alignleft\" src=\"https:\/\/stylux.net\/wp-content\/uploads\/2025\/10\/BALLOON-MUSEUM_HYPERSTELLAR_HYPERSTUDIO_QUIET-ENSEMBLE_ROMAN-HILL_1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>Il termine EUPHO\u042fIA racchiude l\u2019essenza del progetto: l\u2019aria come elemento vitale e invisibile, capace di dare forma all\u2019immaginazione e di creare nuovi spazi di socializzazione fisica, digitale e culturale. Ogni installazione \u00e8 pensata per coinvolgere il visitatore, non come spettatore passivo, ma come protagonista di un racconto visivo e sensoriale. La nuova tappa milanese consolida il percorso internazionale del <span style=\"color: #ff00ff;\"><em>Balloon Museum<\/em><\/span>, offrendo alla citt\u00e0 un\u2019esperienza culturale che celebra l\u2019arte gonfiabile come forma espressiva capace di dialogare con la contemporaneit\u00e0. \u00c8 una mostra per chi considera l\u2019arte un viaggio personale, per chi crede che la leggerezza possa essere profondit\u00e0, e che l\u2019aria \u2013 quando trasformata in gesto creativo \u2013 possa diventare emozione, pensiero, respiro.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6080 alignright\" src=\"https:\/\/stylux.net\/wp-content\/uploads\/2025\/10\/BALLOON-MUSEUM_INVISIBLE-BALLET_BY_HYPERSTUDIO_MAURO-PACE_3-300x169.jpg\" alt=\"EUPHO\u042fIA\" width=\"300\" height=\"169\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #ff00ff;\"><em><br \/>\nBALLOON MUSEUM<br \/>\nEupho\u044fia &#8211; Art is in the Air<br \/>\n18 ottobre 2025 &#8211; 22 febbraio 2026<br \/>\nArea MilanoSesto \u2013 Sesto San Giovanni (Mi), Viale Italia 576<br \/>\nIngresso su prenotazione: BALLOON MUSEUM TICKETS<br \/>\n<\/em><em>balloonmuseum.it<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NUOVA TAPPA MILANESE DEL BALLOON MUSEUM, CHE CON \u201cEUPHO\u042fIA \u2013 ART IS IN THE AIR\u201d CELEBRA LA LEGGEREZZA COME FORMA ESPRESSIVA E L\u2019ARIA COME MATERIA CREATIVA. LA MOSTRA SAR\u00c0 APERTA FINO AL 22 FEBBRAIO 2026 &nbsp; di Tommaso Cravosio Nel cuore della trasformazione urbana milanese, l\u2019Area MilanoSesto si apre all\u2019arte contemporanea con una nuova tappa [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-6075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EUPHO\u042fIA \u2013 ART IS IN THE AIR: L\u2019ESPERIENZA DELL&#039;ARIA - Stylux<\/title>\n<meta name=\"description\" content=\"Nuova tappa milanese del Balloon Museum, che con \u201cEUPHO\u042fIA \u2013 Art is in the Air\u201d celebra la leggerezza come forma espressiva e l\u2019aria come\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stylux.net\/home\/eupho\u044fia-art-is-in-the-air\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUPHO\u042fIA \u2013 ART IS IN THE AIR: L\u2019ESPERIENZA DELL&#039;ARIA - 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