The stars of Portrait Firenze are its iconic photos: six floors of them in the suites and in public areas, where the city’s golden period from the Fifties to the Sixties is brought back to life, when Italian high fashion took off and international celebrities started arriving. There are personalities from the world of theatre and showbusiness of the time, the views over the city are images of Palazzo Pitti, the Boboli Gardens and the Florentine theatres. Of course there are also photos of Salvatore Ferragamo and his daughter Fiamma. Just a stone’s throw from the city centre and the main fashion boutiques, looking out over the Arno and the Ponte Vecchio, sits Portrait Firenze, the new hotel in the Lungarno Collection, a hotel management company owned by the Ferragamo family. “Portrait is a means, a philosophy, a new style of hospitality. In this incredibly exclusive location, swathed in comfort and elegance, the real bonus is the extraordinary team who magically manages to use this exclusiveness to make all the elements that it consists of vibrantly potent, offering far much more than the usual tailor-made services offered by a deluxe hotel,” says Valeriano Antonioli, the Lungarno Collection CEO. The name itself – Portrait – expresses the concept of tailor- made hospitality, as if it somehow reflects a portrait of each and every guest. Member of The Leading Hotels of the World, Portrait was
designed by Michele Bonan, an architect and interior designer from Florence who is a master of style. A distinguishing feature of Michele Bonan’s style is his attention to detail, which an integral part of the design and of the building itself. To reflect this new style of hospitality Michele Bonan employed simple lines in his work, with harmony at the base of everything. Colours, materials, forms: everything helps create the right atmosphere. The elegant six-floor hotel only has suites, 37 to be precise, and all different in sizes, from 40 to 120 m2. All suites feature walk-in wardrobes, bathrooms in marble from Carrara and courtesy kits with ‘Salvatore Ferragamo’ products; a concealed kitchenette where you can find everything you need to make yourself a cocktail, some tea or even a snack; a giant ultra-flat screen TV, a Bluetooth system for listening to music and watching films, an iPad with docking station, music and DVD libraries, a stereo system, advanced temperature controls and WiFi. Special Amenities also for our 4 legged friends thanks to an active cooperation with the well-known Australian brand Dogue, who signed the kennels, bowls for food and water for the little guests. About gourmet dining, on the ground floor of the residence there is the Caffè dell’Oro café-restaurant. It offers an all-day dining service with everything from breakfast to lunch to aperitifs and dinner, at all times of the day. The Caffè dell’Oro’s aim is to offer the best of the region’s cuisine; great importance is placed on sourcing produce, every ingredient has its own special history and is cooked in a simple way with a dash of creativity, just enough not to alter their original properties.