Ever devoted to beauty research, Menard renews the Embellir line with new technologically advanced formulations.
Make Up Base, Powder Foundation and Eye Cream from Reishi’s anti-age formula, renewed and enhanced to be even more effective. The new Embellir line is the fruit of the many years of the Menard Research & Development Laboratories on extracting the active ingredients of Reishi, the fungus rejuvenating the skin, a characteristic Japanese fungus cited in ancient natural medicine treats as an elixir of eternal youth. All Embellir formulations use the strong anti-aging properties of this mushroom in its most popular variants: Black Reishi, which purifies and prevents skin aging and Red Reishi, which repairs genes and also stimulates cell division. Today, Menard Research has developed a new method of extraction of the active ingredient that has made it possible to obtain the ingredient in its purest form, with enhanced efficacy: Red Reishi Extract SX and Black Reishi Extract SX, used in the new line. Eye Cream is a treatment to be used as the last step of beauty routine before bedtime. Thanks to Reishi’s extracts from enhanced effects, it acts at the cellular and genetic level as anti-age preventing wrinkles and epidermis (248,00 euro, 20 gr). Make Up Base is instead used before the maquillage to make the skin light and smooth, choosing between the Moist
version for normal and dry skin and the Fresh for normal and mixed skins (94,00 euro, 50 ml). Finally, the Embellir Powder Foundation is the compact foundation that can correct defects and enhance every type of skin, giving a light and smooth embellishment in which wrinkles, thin lines and small imperfections are instantly less visible. Contains 3D UV Powder, a powder blend that protects the skin from damage caused by external aggression such as UV rays (SPF 30) and unfavorable climatic conditions. Available in 6 shades in a practical and chic package to hold in a small purse bag (111.00 euro, 11.5 gr). The full range of Embellir skincare includes Refresh Massage, a double action massaged cream and fresh and velvety texture cleaner (2014 euro, 160 gr); Washing, a cleansing cream that removes the impurities of the skin leaving it hydrated and elastic (118 euro, 130 gr); Liquid, which thanks to the combination of the moisturizing effect of a lotion to that of an emulsion, quickly imbues deeply the skin and gives it a more hydrated and elastic appearance (305 euro, 130 ml); Extract, a serum that concentrates the active ingredients of the line for a smooth and regenerated skin (305 euro, 60 ml); Day Cream, a moisturizing cream that protects against UV damage (357 euro, 35 gr); Night Cream, rich and thick texture that protects the skin during sleep by helping to fix the moisturizers and nutrients applied earlier and keeping them until morning (357 euro, 35 gr).
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