World Water Day is celebrated on March, 22th. The world of beauty also concretely promotes this important anniversary established by the United Nations.
Life, fundamental resource for the planet, everyone’s right. Precisely to raise awareness on the critical issue of water in our era, in 1992 the United Nations established a special anniversary, World Water Day, which falls on March, 22th. Every 3 years the World Water Council convenes a World Water Forum to collect contributions and discuss problems that must necessarily be solved with common objectives and strategies. This year’s theme is the link between water and climate change and the goal is to raise awareness of the importance of reducing water waste and adopting behaviors that can counteract climate change. The themes and objectives of the World Water Day, a precious ally also for our beauty, are also welcomed with responsibility by many beauty brands.
AGF88 Holding, an industrial group specializing in Professional Hair & Skin Care Made in Italy at an international level, proclaims itself as Save Water Ambassador, having water reduction as a fundamental asset in its corporate philosophy. The company has in fact been engaged since 2018 in an awareness campaign, #Rinseresponsibly, which educates all professionals to save water.
Alter Ego Italy promotes the “Time & Water Saving” formula created by Agf88 Holding with SheWonder, an intensive hair mask formulated with 98% of ingredients of natural origin.
Fanola is committed to the “Time & Water Saving” formula with NoMore which, thanks to the combined use of shampoo and mask, allows for considerable annual water savings.
One of the pioneers in the fight against water waste is the natural cosmetics brand Antos: the turbo emulsifiers that the company uses are powered by a water system that reduces cooling times. The water that passes into the turbines comes from purification waste and it is always the same, because once cooled it returns to the tank to be used again, reducing the monthly waste of 40,000 liters. Among the references that help us save water, we mention the Rosa Damascena Tonic.
World of Beauty offers an extraordinary two-phase tonic for face, neck and décolleté ideal for balancing the pH of the skin: Hydra Tonic Face Gel supports the natural hydration metabolism of the skin with an elasticizing effect and protection of the capillaries thanks to vegetable collagen, Mediterranean blue chamomile and natural vitamin E. The gel formula helps maintain the skin’s ideal hydration level throughout the day, minimizing the unpleasant feeling of “tightness”. Naturally rich in water is Lace Beauty‘s JO sponge. Collected in the Mediterranean following the regulation aimed at preserving the species, it is an excellent device to assist in cleansing the face and remove the cleanser in a delicate way. A light product similar to the precious water is 111Skin‘s Antioxidant Energizing Essence, which enriches the skin with NAC Y2 and a blend of soothing botanical extracts. It is used directly after cleansing as a skincare primer and provides immediate, soothing and revitalizing hydration.
The beauty of the Coral Line by Avenir cosmetic line comes from sea water, the basic ingredient of which is the precious coral seaweed. Its extract, rich in trace elements, has moisturizing, revitalizing and protective properties against pollution and external agents. Coral Tonic, hydrating-re-acidifying, has exceptional soothing and refreshing properties.