Eau de la Couronne enriches the Rue Rancé collection by Maison Rancé 1795 with a sophisticated and elegant spring fragrance.
Maison de Parfumeurs founded in Grasse in 1795, Rancé 1795 has always created perfumes that represent true multisensory works of art, drawing on aesthetics, literature, history and research. It is to pay homage to its roots that the Maison has created the Rue Rancé line since 2003. The name derives from a street in Grasse, so named by the inhabitants of the famous town – which represents the cradle of French perfumery – since it was there that the company was born and developed, then moved to Milan in 1902. The collection is immediately distinguished for the sparkling and lively spirit both in the fragrances and in the packaging. The latest perfume is Eau de La Couronne, Eau de Toilette created by Jean Rancé in 1824 for Paolina Bonaparte and reinterpreted today thanks to the collaboration between Giovanni Rancé, CEO and Creative Director of the
Maison, and the well-known French essential house IFF. It is an exclusive fragrance whose fruity floral olfactory family immediately suggests the awakening of nature in spring. Inviting notes of lemon and apple are enhanced in an enveloping nuance of Rosa Taïf, a variant of Rosa Damascena with a particularly intense fragrance, one of the most precious flowers in the Rosaceae family. At the heart, floral and woody nuances come together in perfect harmony, merging into an intense accord of Amber and Musk, which enrich the sillage with intriguing sensuality. The packaging, recently renewed for most of the fragrances in the collection, stands out for the vivacity of the colors and the attention to detail, enriched by precious gold finishes. The labels are equally finished and multicolored and are combined with pretty grosgrain bows to create a sophisticated, elegant, playful image.
The Rue Rancé Collection Privée range consists of seven unisex Eau de Toilettes available in 50 and 100 ml sizes in a network of selected perfumeries and on the new online shop www.rancé1795.com.
The new Maison website is completely renovated, complete with online shop and accompanied by social pages connected to it, with the possibility of creating your own profile on which to save your favorite products and consult the shopping list (Eau de Toilette 50 ml € 78,00 – Eau de Toilette 100 ml € 110,00).