The structure has become the beating heart of the international week dedicated to design for the promotion of Made in Italy in the world
Leader in the sector of scenographic and event coverings, Privitera Eventi presented in front of the Castello Sforzesco in world preview, together with Family Studio, the new Greenhouse La Fenice Garden during the event signed by DDN – design diffusion (DDN HUB). In the evocative scenery of Piazza del Cannone, perfectly inserted in the building heritage and surrounded by the historical naturalistic setting, the new creation of Privitera Eventi has been inserted alongside the elegant and enveloping layout of the area. The entire setting, the result of design and experimentation, guaranteed a feeling of welcome linked to the personalization of the environment that led the visitor to experience the experience as a protagonist of the scene. The new rental furnishings from the Privitera collection were presented in the new greenhouse. The two highlights of the Fuorisalone were the Party & Fashion show, where the greenhouse hosted the fashion show of the designer Elisabetta Polignano and the first stage of the national Italy Tour project. The gala dinner was held on Tuesday 7th with the participation of 5 starred chefs: Enrico Derflingher, Gianni Tarabini, Gianluca Fusto, Silvia Baracchi and Paolo Gramaglia. The elegance of the costumes and the immersion of the white performances of the early evening were combined with the acts of a red mood show that was able to amaze the guests of the following day: everything, strictly in perfect NuArt style. The evening was the perfect opportunity to seal the launch of The Italian Experience project: an ambitious project that will bring the Italian experience to all those cities that will host the international design weeks. In fact, The Italian Experience promotes Made in Italy by representing the Italian values of beauty, craftsmanship, creativity, luxury and culture.