If you have never been to Wimbledon perhaps you cannot understand why you have to go there at least once in life. It is not a matter of tennis, not only to less. Yes, it is true, as Gianni Clerici – the italian “scriba” inducted into the Hall of Fame of this sport – “Wimbledon is the Vatican of tennis.” And the sense is that when you step inside the Doherty Gates the atmosphere changes: it becomes almost sacred. And the luxury does, in these cases. It’s because the most famous tournament in the world is also the most different from all, with its rules handed down over the centuries and (almost) never changed. The “Predominantly white” for example, the rule for which the white of the clothes should not be soiled. So much so that even his undisputed king, Roger Federer, was forced a few years ago to change the shoes that had the orange soles. And then the fact that there are no sponsors on the fields, but only the purple that mingles with the green of the meadows to make it a memorable color. And then silence, discreet exultation, eccentricity that does not flaunt, even when it is visible. Wimbledon shortly is the right combination between the modern business of the alert and composure than once. Because between the Church Road courts no shortage of companies – Lavazza, Jaguar, Rolex, just to name a few – but companies are there, alongside, almost hidden not to disturb what has to be. What must be Wimbledon, which begins today and will report the tennis into the center. Bringing to the center the elegance in a world full of noise.
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