The Milan Loves Seoul project, created to encourage cultural exchange between Italy and Korea and to give visibility to the varied and innovative world of Korean designers, will be presented during the next Women’s Fashion Week in February 2024.

Milan Loves SeoulMilan Loves Seoul, the project born to promote Korean designers who stood out during Seoul Fashion Week, but not only, for their style and their ability to create innovation by seamlessly blending sustainability and creative avant-garde, will debut during the upcoming Milan Fashion Week from February 23 to 26. In recent years, Italy has shown increasing openness towards the East, with particular attention to South Korea, thanks to the Korean Wave, a socio-cultural phenomenon constantly expanding through K-pop, idols, K-dramas, and K-beauty. With the aim of providing a significant showcase for the Korean fashion and beauty sectors during one of the most important international fashion weeks, Milan, Milan Loves Seoul also aims to promote Seoul as a potential venue for a fifth fashion week that can, over time, stand alongside those of Milan, Paris, New York, and London in terms of importance. The event will take place at the Casa degli Artisti in Milan. Four days filled with masterclasses, talks, and exhibitions, of which two, on February 24 and 25, will be open to the public from 10:00 am to 7:00 pm. These days will feature the exclusive display of garments and accessories designed by 12 Korean fashion designers selected by the event’s organization for their creativity, commitment to sustainability, and their ability to propose and interpret innovative materials. Born from an idea by Ylenia Basagni and Marcella Di Simone, respectively a fashion event manager and project manager, both in collaboration with the agency Smart Eventi, Milan Loves Seoul is not just a project tied to Made in Korea fashion and beauty but aims to accelerate the dialogue between Italy and South Korea. Istituto Marangoni, Milan Loves Seoulthe Educational Partner of the event, will also host a retrospective exhibition on February 24 and 25 featuring garments created with Korean fabrics by some alumni from 2019 to 2022 in collaboration with KOTRA (Korean Trade-Investment Promotion Agency). The exhibited garments represent a blend of tradition and modernity, featuring fabrics that incorporate advanced technologies, unique styles, and surprising details. Thanks to this partnership, the alumni have had the opportunity to access high-quality and sustainably Milan Loves Seoulsourced materials, opening the doors to new possibilities in design and production. This not only highlights the work of the alumni but also underscores the importance of innovation in the Korean textile industry. Moreover, a committee composed of the two Founders, Ylenia Basagni and Marcella Di Simone, Diana Marian Murek, Director of Education at Istituto Marangoni Milano Fashion, Francesca Delogu, Fashion & Lifestyle Journalist and Istituto Marangoni Editorial Advisor, and Andrea Colzani president of Federmoda Milano, will be responsible for selecting the best Korean designer among the twelve who will showcase their creations during the event. 10 Corso Como, as a Brand Partner, on the other hand, will provide the opportunity for one of the designers to showcase and sell their creations in their retail spaces.

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