It’s called “Immortelle” and it talks about regeneration. It is the Helichrysum Italicum, intense yellow color flower that blooms in spring on the rocks of the Mediterranean, from which it derives intensity and strength. Its active ingredient, with antioxidant properties, anti-aging and purifying, is contained in the fragrances of “You First Pura Rinascita”, new reality which fits perfectly the elegant niche perfumery. A line of health products made entirely in Italy that goes far beyond the simple pleasure of softening our skin with a cream or perfume before you leave the house, but that is entirely inspired by the broad concept of Rebirth. You First, brand created by perfume designers Stefania Cuzzeri and Paola Cereda, wants to create its products through a sensory journey for your personal well-being thanks to the refined cosmetics and quality choices, from raw materials to design, destined for a customer target demanding and refined. Here then evocative fragrances that allow even for a few minutes to escape from everyday life and enact serenity and energy: three unisex fragrance families looking for what most shakes the soul
and makes it feel alive. Three scents are created ad hoc by the prestigious laboratory of essences Atelier Fragrances Milan, telling the Rebirth. Fig Poudrè has a wooden agreement, leaf and fruit of the fig tree stands on an amber-powdered bottom. Velvet Woods is a harmony of berries, leaves and woods with an unusual surprise Mediterranean, the olive green, combined with leather power. In Spices Bouquet there is lively and sharp touch of spice softened by light woods: an alchemy of black pepper and pink cleverly balanced the evocative incense, made in turn by the velvety presence of amber, musk, patchouli. For each fragrance, there is a line with an Eau de Parfum, a body cream with generous texture and a candle that is the perfect culmination for our breaks. For the winter season You First Pura Rinascita has also thought to two new products for the environment: the speaker with Spices Bouquet sticks and the Fig Poudrè candle in luxury edition. Leitmotif of the line is a precious silk velvet ribbon that encloses the network of branches, leaves and birds typical of the Rebirth, and that gives refined simplicity and elegance to packaging.
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