With the V-LIFT line, Maison Valmont introduces its fourth generation of anti-wrinkle care at the heart of a new lifting ritual inspired by the latest scientific advances in cosmetology.
“Since 2005 and the introduction of the revolutionary AWF (Anti-Wrinkle Factor) collection, my overarching goal has been to offer my clients a visible and effective solution to eliminate wrinkles. In 2024, a new collection embodies the latest developments in vectorizing the ingredients that have always been dear to my heart”. Sophie Vann Guillon, CEO and “heart” of Valmont, presents a new exclusive generation of anti-wrinkle care characterized by an unprecedented mix of cosmetic efficacy, lifting effect and absolute comfort. Inspired by the latest scientific advances in cosmetology, V-LIFT presents an exclusive innovation based on cutting-edge encapsulation and vectorization systems to minimize wrinkles at the source. In 2022, Valmont and its V-FIRM collection provided a brilliant answer to the aging problems of consumers known in the United States as saggers, customers whose facial skin ages and loses elasticity, and sinkers, customers whose facial contours lose volume and tend to “hollow”. The third category of consumers subject to facial aging are wrinklers, whom Valmont puts center stage in 2024 by offering them an effective and innovative response to wrinkles with the new V-LIFT collection, a targeted solution for effective wrinkle reduction with a lifting effect that guarantees unparalleled comfort. One of the main challenges in cosmetology is to deliver the active ingredients in the formula exactly where they are needed. The latest advances in the field have produced a new and innovative answer: Drone Peptide Technology, or DPT, which exploits the genius of biomimicry, drawing inspiration from the way drones move through their environment with absolute precision. Similarly, peptide drones specifically target skin cells, ensuring the precise release of the necessary active ingredients. The chosen ingredient is enclosed and protected inside a biopolymer microcapsule. The outside of the microcapsule is coated with tiny peptides called ligands that can recognize and bind specifically to certain cells or
receptors in the skin, allowing the drone’s active content to be released in the perfect amount and in a targeted manner, without loss of active ingredient. Valmont has used this revolutionary scientific discovery as a starting point to create its new V-LIFT anti-wrinkle product line, another milestone in the brand’s research and innovation in the field of anti-aging cosmetics. For the first time in the world, the brand has combined two ingredients with proven anti-wrinkle benefits that act at the source, offering greater synergy and effectiveness thanks to a tenfold increase in power. Valmont’s C-Drone is a vitamin C drone coated with Matrixyl ligands, well known for its exceptional anti-aging properties that works by stimulating the synthesis of collagen, an essential protein for maintaining skin firmness. The V-LIFT range is composed of four high-performance products: a serum, a face cream, an eye contour cream and a treatment specifically dedicated to the neck and décolleté. True formulation masterpieces that combine absolute lifting effectiveness with unparalleled sensorial comfort.
V-LIFT SERUM is an exclusive microemulsion serum that acts as a tensor veil without compromising comfort (30 ml – € 310.00); V-LIFT CREAM is a unique and enveloping cream, with a wonderful velvety and impalpable texture at the same time (50 ml – € 370.00); V-LIFT EYE is a smoothing and high-performance treatment for the eye contour with a hybrid texture, halfway between a cream and a serum (15 ml – € 240.00); completing the range is V-LIFT NECK, a wonderful complementary treatment, a firming and velvety cream that envelops the neck and décolleté (50 ml – € 290.00).
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