A temporary space in “always on” mode. This is the Ford Social Home, where Ford and MasterChef fans can follow and comment live the most famous culinary talent show.
There is a warm and friendly place as social and engaging, for an experience between the real and the digital world. Among television screens, smartphones and friends to follow and comment the episodes of MasterChef Italy every Thursday night until the final on March, 9th. The Evolution of Ford Social Restaurant is called Ford Social Home and in the heart of Milan, at the Bou-tek space in Via Gonzaga, it opens the door to foodstar, webstar, influencer but also to the public for MasterChef Night. During the sixth edition of the culinary talent show broadcast on Sky One HD, the Blue Oval guests will also be involved with innovative interaction capabilities that characterize the location, a technological and interconnected space where people can interact mirrored in the Interactive Mirror – a sort of talking mirror that outlines the profile of the people using it – or sitting at the Smart Table to play with recipes and preparations or clicking photos to selfies Wall, a digital photo frame connected that shares selfies online just after shooting. To comment MasterChef Italy on Twitter, the range of technological tools of the Ford Social Home is completed by the Twitter Wall, the 3rd screen in addition to the primary screen of the TV and the secondary of the smartphone. Updated last tweet, vertically through the 2 levels of temporary space and it will feature the most original tweets with the hashtag #FordSocialHome, the content developed by the creative team, who will be able to interpret and live decline, with irony and originality, all that will happen during the episodes of the celebrated culinary talent show. The experience at the Ford Social Home will be introduced each night by the “host” Francesco Facchinetti, who will entertain guests and will involve the eliminated competitors in the previous episode of MasterChef in show cooking. (To participate to MasterChef Night visit fordsocialhome.it).
Credits: Ford Italia
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