The luxury fragrance Maison Widian Abu Dhabi officially debuts in Italy with the entire collection of essences.
All the charm of the Middle East in a perfect union between the contemporary spirit of the Arab world and the excellence of typically French care in the world of perfumes. Widian Abu Dhabi, Maison founded in 2014 by the entrepreneur Ali Aljaberi, debuts in Italy with its entire collection of essences with precious ingredients and warm olfactory notes, with a strong character, able to create sensual and intriguing atmospheres as well as delicate and fragrant. The element of the journey, the contaminations between East and West, between different latitudes, cultures and traditions are at the center of the Maison’s philosophy and the essences themselves are the olfactive and creative summary of different experiences and lands that create a
fascinating emotional dialogue. The collection includes four lines with a marked identity: Black Collection, 5 fragrances that symbolically create a bridge between East and West, between French perfumery and Arab deserts; Gold Collection, all the charm and mystery of Arab culture in two exclusive and unique perfumes; Velvet Collection, a harmony of floral sensations that combine the classicism and modernity of the Middle East and its treasures; and Sapphire Collection, which sums up the elegance of the ancient London aristocracy with the characteristic smells of the leather sofas of the Club for gentlemen, the
aroma of the cigars, a feeling of fog and, finally, a contamination with the Orient, earth with which Britain has always intertwined exchanges and commercial and cultural relations. All the fragrances are enclosed in a special packaging: the elegant flacons are in fact a tribute to the grandiose architecture of Abu Dhabi, recalling the shape of the Sheikh Zayed Grand Mosque. On the occasion of the Italian launch, Widian also announces a preview of a special restyling of the Gold line, which will be available from spring and will have the honor of representing the world of Middle East luxury fragrances at the next Dubai Expo in 2020 with the 2 Gold perfumes I – The attraction of Amber and Gold II – The charm of the Sahara.
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