SWISSICE CRYSTAL COLLECTION, LA PRAIRIE, ALPINE PLANTS TO PROTECT THE SKIN

Too cold, too hot, climate change, environmental pollution, frantic lifestyle are all factors that certainly doesn’t affect positively on our skin, committed to defend themselves and to fight the first signs of aging. To counter all these daily attacks, La Prairie presents two new products of Cellular SwissIce Crystal Collection: Cellular SwissIce Crystal TransformingCream SPF 30 and Cellular SwissIce Crystal Serum. Eachluxurious treatment of Cellular SwissIce Crystal Collection, containing SwissIce Crystal Complex, was created to help the skin to restore the protectionit needs to withst and environmental stress and to spend time on a journey that begins in the SwissAlps , homeland of La Prairie, with the discovery of two alpine plants and algae from the extraordinary ability to survive the harsh environment, high altitude. Discoveries on the highest peaks, the saxifraga purpurea, the Alpine soldanella and the Swiss snow algae have been found and collected because of their ability to survive and thrive in one of the most hostile environments for plant life, developing strategies to tame the ‘environment and protect their own DNA to flourish. The La Prairie technology has also given rise to a complex that includes the stamina and the plant survival mechanisms and transfers them to the skin to help it combat the first signs of aging. Cellular SwissIce Crystal TransformingCream SPF 30is a next-generation treatment and a triple-action product that combines the skin care benefits with the color and UV protection. This treatment corrects the skin color, defends, protects and at the same time illuminates and evens skin tone, refining pores and giving  it a natural radiance. A luxurious cream oil free available in 4 shades that gives instant beauty to the complexion thanks to a delicate veil of impalpable coverage and editable (30 ml, € 171.00). Cellular SwissIce Crystal Serumisinstead a silky serum and invigorating, which draws its efficacy from the innovative fusion of Switzerland Science most advanced with the secrets of defense and survival of nature. The skinis hydrated and soothed, renewed and vital instantly, ready to protect themselves from stress and damage caused by environmental factors, pollution and spend time. Fine lines, signs of dehydration and dullnessseem to vanish (30 ml, € 277.00).