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A precious cleaner line mix’n’match approach designed to transform the skincare. Bespoke Cleansing Erno Laszlo is a new generation of products made by natural ingredients based on the principle of double cleansing that offers a tailored treatment for each individual need. After all it was the famous Hungarian dermatologist to encourage their customers – including Marilyn Monroe, Jacqueline Kennedy but also President John Fitzgerald, Ava Gardner and more generally the “crème de la crème” of the time – to abandon the cream in favor of the famous ritual in two phases based on oil and soap. In advance of each trend, Laszlo
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and his The Institute located on New York’s Fifth Avenue (now the Institute Erno Laszlo is located in Soho) have always placed the thorough cleansing as the basis of any daily beauty routine. The Bespoke Cleansing Collection (available from this month in a selected network of perfumeries) introduces four specific rituals that combine cleansing oil and cleansing bar for daily use and in combination for a double cleaning. Once applied to the skin, the oils penetrate deeply to dissolve impurities trapped in the pores and immediately remove the makeup. Associated with cleansing soap, oils form a layer of foam that cleanses the skin deep down, stimulating it without impoverishing it. The two-step process, to be repeated morning and evening, it begins with the cleansing oil, to massage in generous amounts in small circular motions on the skin dry, then move on to the treatment bar. The soap, moistened skin, go gently massaged using its rounded corners to stimulate circulation; finally the two formulas must be emulsified with hands and fingertips and rinse.
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Exfoliate & Detox – Action Purifying and Detoxifying
Hydrate & Nourish – Action Moisturizing and Nourishing
Firm & Lift – Action Plumping and Firming
Sooth & Calm – Soothing Action and Anti-Inflammatory
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