Second Italian single-brand for Amouage, the international brand of luxury fragrances whose olfactory notes are synonymous with exclusivity and sophistication around the world and that after Rome inebriates even Milan.
“We could not wait any longer. Milan waited Amouage and Amouage needed international and authoritative breath of the city of Milan, which is now considered the capital of fashion and luxury in the world.” So David Crickmore, CEO of the brand, explains the choice of Brera – to be precise via Fiori Chiari – for the opening of its twentieth flagship store, which joins those who over the past eight years have seen the light all over the world, from London to Dubai until Rome. The 33 square meters that from December host the Milan flagship, retain the style and characteristic design of the contemporary and sophisticated Amouage spaces. To sign the Brera store project is Christopher Chong, refined from the soul Creative Director Christopher Chong, which follows a holistic approach in the round, from inspiration to the telling of the story that accompanies the olfactory projects up to the consumer experience in stores. Passionate about art, music and literature, Chong tells Amouage always alternating emotional notes and exclusive aesthetic choices. The new store will offer all Amouage fragrances, including the latest news Myths, Lilac Love and Bracken and special projects that are proposed in a limited edition for customers. A comprehensive proposal along with fragrances presents Bath & Body, Home, the Travel and Leather Goods Collection.
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