On the occasion of the week of Fuorisalone 2017, on stage in Milan from April 4th to April 9th , Brera Design District will be at its 8th edition.
The Brera district, business and creative hub of the city of Milan, extends from the new area of Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone, following the borders established by DUC Brera (Distretti Urbani del Commercio – Central Business Districts). I With the last year result, Brera Design District will host a busy schedule of events and propose a format including a theme, the award Lezioni di Design, a series of meetings, special projects and cultural initiatives. This year’s Brera Design District ambassadors are Tony Chambers, editor-in-Chief of Wallpaper, architect Michele De Lucchi and the two designers Arianna Lelli Mami and Chiara Di Pinto from Studiopepe. The theme of the 2017 edition of Brera Design District is Designing is a game, playing is a project. A reflection on the practice of game as an opportunity to design, in particular on the importance that gamification may acquire in service design and in the interaction and communication between brand and customer. The theme is a quote by Bruno Munari and strongly refers to his imaginary and design approach. Munari worked a lot on the concepts of game and toy. In Da cosa nasce cosa he wrote: “We should also create didactic toys for adults to remove prejudice and train the mind, to set hidden energies free».Credits: Brera Design District
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