The exclusive Primerent boutique opened in Milan, where you can choose the car that best suits your style, benefiting from a tailor-made service.
It is a unique concept, destined to become the emblem of a new lifestyle and mobility. The idea is of Primerent, a leading company in Italy and Europe for luxury car hire, which in its new Milanese boutique in Corso Sempione 28 offers a wide selection of high range cars for a truly tailor-made service. Just like in a sartorial atelier, the highly qualified and specialized staff welcomes and accompanies customers to discover the wide proposal of the car park, about 200 luxury and sports cars owned by Primerent ranging from Ferrari to Lamborghini, from Porsche to Maserati , from Jaguar to Bentley or Aston Martin. All brands of prestige but also all cars with low environmental impact, in line with the attention to eco-sustainability that characterizes the brand. Choosing the car that best suits your style, your needs or the occasion in the new
Milanese boutique is also transformed into a moment of pure comfort. Contemporary design, bright spaces and natural furnishings are based on the oriental purity of lines and materials and welcome in a refined lounge that gives a nod to Zen elegance in a relaxed and familiar environment where sophisticated privacy and a sense of welcome are worthy of an exclusive Members Club. “Thanks to Riccardo Forlini of WundercameraLab and Fabrizio Gruppini, who sign the project as artistic director and architect, we have devised a concept that reflects the brand’s values: taste, sobriety and refinement – explains Saverio Castellaneta, Chief Executive Officer of society -. This new opening is also and above all a growth of quality: we want to pay homage to our customers with a space dedicated to wellness, aware that the car rental in the medium and short term has, by its very nature, a potential and a fascination that Milanese will not be long in grasping” (info: primerentcar.com).
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