One of the most important novelties of 2023 is the first lactose-free Easter cake created by the De Vivo pastry shop in Pompei, which chose pellecchiella and chocolate to enrich the soft dough.
Pasticceria De Vivo has chosen the prestigious Four Seasons Florence for an exclusive event to present one of the most important novelties of this 2023. The first lactose-free Easter cake, which will become part of the range of products for the Easter holidays, was the surprise unveiled during the “Fuori di Taste” appointment organized by De Vivo during the days of the Florentine Taste. A leavened product studied down to the smallest detail, made with meticulous care
and with the choice of excellent raw materials as required by the De Vivo tradition. The lactose-free Easter cake “Pellecchiella and chocolate” comes with a soft dough, lactose-free, enriched with apricots of the “Pelleccchiella del Vesuvio” quality, true excellence of the Neapolitan territory considered the most prestigious and sweet of the varieties, with a pulp particularly sweet. The “Colomba” is enriched by Macaè 62% lactose-free chocolate nuggets, single-origin Brazilian Valrhona, while a highly 
selected almond glaze covers the new Easter cake. “We are pleased to enrich the vast range of our Easter leavened products with a novelty that responds to a specific need. We love challenges, we like to stand out and we always want to meet the trends and particular needs of our customers – explains Marco De Vivo -. This product is the result of the attention we dedicate to the market on a daily basis, but above all of the constant innovation we apply to always guarantee goodness and taste”. De Vivo’s story originates before the Second World War, when in the nascent Pompei of the 1930s, the De Vivo grandparents had an important and renowned bakery in which a fundamental rule was in force: the use of sourdough. Sixty years and two generations later, the same rule still lives on in the yeasts of the De Vivo pastry shop, now run by Marco with the help of his wife Ester and daughter Simona. Located in the suggestive via Roma in Pompei, the De Vivo pastry shop offers a huge selection of typical Neapolitan products every day, made with passion and wisdom. But that’s not all, because to complete the range there are homemade ice creams, carefully prepared using only fresh
and natural ingredients and a highly professional cafeteria. De Vivo is also present with its own store at the La Cartiera Shopping Center in Pompei, with pop-up stores at the Roma Termini and Napoli Porta Garibaldi stations, as well as at Rinascente Milano Duomo and Rinascente Roma Tritone. De Vivo products can also be purchased from over 450 top retailers in Italy, Luxury Department Stores in Europe and on the online website pasticceriadevivoshop.it. The lactose-free Colomba “Pellecchiella and chocolate” is available in a 1 kilo format (€ 40.00).
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