The best gins will be awarded in four categories on the occasion of the eleventh edition of theGINday scheduled for 10 and 11 September in Milan.

Countdown to the eleventh edition of theGINday, the most loved Italian event dedicated to the world of Gin scheduled for Sunday 10 and Monday 11 September at SuperStudio Più in Milan. Organized and conceived by Luca Pirola, founder of, a leading group of trade events in Italy since 2006, this year’s appointment presents the great novelty of the Gin Awards. A jury of experts including beverage sector professionals such as bartenders, sommeliers, producers, tasters, journalists, but also designers, chefs, influencers and food talents, will decide the winners in four categories: Best Italian Gin, Best International Gin, Best Idea/Concept (dedicated to the service of Gin) and Best Packaging. There are about 50 candidate references, tasted according to the “blind test” method: for the most part, these are Italian productions that arrive at the contest to present themselves and compete at a high level with the sector market. As for the concept and packaging, well-known personalities from the world of cooking, design and social food were also called to vote. Two surveys will instead be launched for the public. On Sunday, visitors and enthusiasts will decree the most loved Gin by conferring the Lovers Award. While on Monday it will be the turn of the professionals, who will vote for the five Gins that cannot be missing from the bottle shop, thus assigning the Best Bartender Selection prize. The professionals will always be asked to decide the best gin from Gin Tonic, from Martini Cocktail and from Negroni. During the two days, if only pure Gin can be tasted on the stands, in the three thematic bars – Gin Tonic Bar, Martini Cocktail Lounge and Negroni Bar – the most iconic drinks will be served, with recipes and techniques revealed by professional barmen, using the various brands present at the event. Of great importance is the shop “Bottega Liquori&Spiriti” where it will be possible to buy the labels (and not only) participating in the Ginday, thus giving an opportunity to those companies that currently have a less extensive distribution network but also to the general public to go to home the news of the moment. On the Main Stage, masterclasses, seminars, conferences and round tables will alternate in the presence of national and international guests, bartenders and consultants who have built their careers with expertise and experience in the Bar world. To make the event an occasion for entertainment and conviviality, there will be areas set up for Brunch&Gin and Snack Time in the SuperStudio Più Art Garden space. Finally, we point out theGINweek, the “Fuori Salone” dedicated to Gin which in its fourth edition will involve, from 7 to 11 September, the coolest places in the Milanese nightlife, anticipating and accompanying the event. The list of venues is available and continuously updated on the official website

theGINday / eleventh edition
Sunday 10 September from 12.00 to 20.00
Monday 11 September from 11.00 to 19.00
SuperStudio Più – Milan, Via Tortona 27

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